i am a digital chef, specializing in creative direction, ux design and strategy.

I craft compelling interactive spaces.
Over the past 12 years, I have authored, led and art-directed a wide range of user experiences. My work includes websites, user-facing platforms, apps, branding solutions, and more.

Professional Summary
Digital Project Leadership: Creative Direction, Art Direction, UX Product Management, UX Team Leadership, B2B & B2C Product Strategy and Management, Social/Community Strategy and Management. User Experience and Design: UX Strategy, Information Architecture, Interaction Design, UI Design, Visual/Graphic Design, User Research, User Validation. Design (Other): Branding and Identity, Typography, Iconography, Digital Illustration, Digital Video, Sound, and Animation. Methodologies: Agile (Scrum) and Waterfall.
Toolbox
UI / UX / Graphic Design: Adobe Creative Suite (PhotoShop, Illustrator, InDesign, Acrobat, Flash), OmniGraffle, Visio, Balsamiq, PowerPoint. Code: HTML/HTML5, CSS/CSS3, JavaScript (+jQuery), AJAX, ActionScript2, XML, RSS. WYSIWIG Apps: Dreamweaver, Fireworks, Flash, Flex.
Dev. Frameworks: Eclipse, Spry, WordPress.
Subversion: Apache, Tortoise SVN. Video & Sound:  AfterEffects, Acid Pro, Final Cut Pro, Premiere, QuickTime Pro, Media Cleaner, SoundForge. 3D: Bryce, Maya, Rhino, Swift 3D. Other: MS Office Platforms: PC / Mac / iOS
Professional Affiliations
AIGA (2000 – 2003, 2013 – )
Creative Design Pros (since 2011)
Mobile UX (since 2011)
IXDA (since 2013)
Education
M.F.A., Computer Graphics Design Rochester Institute of Technology, 2003
Institutional Scholarship
B.A., Studio Art; B.A., History University of Rochester, 1999
Magna Cum Laude
Phi Beta Kappa (since 1998)
Design Awards (A Sampling)
  • Coolest Designs Award (Apr.13, 2006)
  • Blueidea: Webmaster Award (Dec.25, 2004)
  • NewWebPick: Site Feature (Jan.11, 2004)
Experience
UX Strategist / Art Director Freelance, New York, NY 10040 (June 2013 – Present)

Art-direct, design and implement user-facing solutions for digital startups and established businesses. Conduct SWOT analysis of digital platforms and applications in conjunction with competitor and innovation intelligence research.Provide MVP and model-optimization recommendations.

Director, User Experience Teach For America, 315 West 36th Street, 7th Floor, New York, NY 10018 (Sept. 2011 – June 2013)

Overhauled UX best-practices and led UX process for Tier-1 online tools for education technology, data management, social/community platforms, career/job, and media archives used by TFA teachers, staff and alumni. Authored user-facing product requirements for primary user-facing portal, TFANet, in partnership with Business and Tech Leads. Conceptualized, designed and prototyped user-facing apps and features. Optimized UX-Dev workflow in partneship with SVP of App Dev and TFANet Project Managers. Conducted user research and maintained user dialog. Led user validation for select third-party solutions. Ran UX workshops to encourage collaborative user-focused thinking among partner teams and colleagues. Managed and mentored UX interns. Worked with Marketing to evolve TFA’s digital brand.

UX Lead Kantar Video (Subsidiary of WPP plc), New York, NY 10017 (Jan. 2011 – April 2011)

Conducted User Experience overhaul for Videolytics™ (Kantar's platform for online video syndication). Partnered on product strategy with CEO, Platform, Business and Client Managers. Worked to position Videolytics™ Brand in concert with Marketing Manager and CEO. Directed 3rd party developers' efforts in platform UI integration. Redesigned and directed implementation of public website, kantarvideo.com.

Design & Strategy Consultant Freelance, New York, NY 10017 (Dec. 2009 – Dec. 2010)

Provided art direction, conceptualization, strategy, branding, on-demand design and development services to interactive media startups.

Sr. Web Designer KickApps Corp., 29W. 38th St., New York, NY 10024 (May 2007 – Dec. 2009)

Designed and implemented online community solutions and demos of KickApps' social media platform and applications for priority clients. Provided client strategy consulting, art direction and project management services.

Sample Clients: AVP Voleyball Nation, CBS Corp., CW Network, Guinness World Records, Madison Square Garden, Martha Stewart Living Omnimedia, Inc., New Orleans Hornets, ProSieben, Rachael Ray, Turner Sports and Entertainment.

Web Designer America Online, Inc., 75 Rockefeller Plaza, New York, NY 10019 (Contract: Nov. 2006 – Feb. 2007)

Crafted page design and visual ad design for AOL Local. Designed branding and co-branding features for AOL Local and affiliates, including, NicheMedia, Broadway and Disney.

Multimedia Developer / Graphic Designer Premier Technical Services, Inc. (now Raland Technologies, LLC) , 1387 Fairport Rd., Bldg. 1050, Fairport, NY 14450 (Dec. 2005 – Oct. 2006)

Crafted UI design, animation and on-demand graphics for e-learning coursware and other company product. Authored front-end code (Flash AS2 and XML). Co-authored design guidelines.

Courseware Developer / Web Designer Aviation Shops, Inc. / Global Learning Solutions, 150 Lucius Gordon Dr., Suite 204, West Henrietta, NY 114586 (June 2004 – Oct. 2005) Was Instrumental in Flash conversion of company e-learning courseware product. Work included UI design and front-end implementation (AS2 and XML). Designed and developed company e-commerce website. Overhauled company brand. Crafted direct mail campaigns and print collateral. Web Designer Whole Latte Love, Inc., 596 Fishers Station Dr., Victor, NY 14564 (Feb. 2004 – May 2004, contract) Accomplished redesign of Aabree Coffee Co. e-commerce website: www.aabreecoffee.com. Overhauled Whole Latte Love’s instructional online product videos. Designed E-Bay templates for company product, on-demand still and animated graphics. New Media Designer Freelance, Rochester, NY (Aug. 2001 – Feb. 2004) Designed and implemented company websites, corporate identity and branding solutions. Provided strategy consulting and project management services.